Bring it on. Driving change in the ad-ecosystem.

Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS demonstrated once again that...

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Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft

Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore this rich slice of culture in...

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Why it’s all about the player

In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing the game”. One of the key advantages that in-game advertising has...

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Pioneering Programmatic

From the cookie-less world and first party data to new channels and contextual targeting. At the recent Programmatic Pioneers Summit in London, it was refreshing to NOT hear lots of GAFA (Google, Amazon, Facebook and Apple) bashing, despite the dominance of the platforms in the programmatic...

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Game Spotlight: The Wanderer from Jamie Parish

Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL updates. The game was published by Greenlight Games. AdInMo recently interviewed Dean Day, their...

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Testing Features and Techniques

Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing, studio-sinking catastrophe. With in-game advertising, the ads you show...

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Game Spotlight: 100 Doors Escape from Prison from Peaksel

With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration. The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum they solve bringing them closer...

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Stealth Master InGamePlay Case Study

Global hyper-casual games publisher SayGames see in-game advertising as a strategic opportunity to improve player experience and drive incremental revenue. In our latest game developer case study, we take a look at how SayGames integrated AdInMo’s InGamePlay brand ads into their hit game Stealth...

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AdInMo Developer Shoutout

We want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. In this Quarter 1 2022 edition of the AdInMo Developer Shoutout we’ll be talking about some of the best new titles that have...

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Giving Developers Choice & Control

The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give developers more control over how InGamePlay ads appear in their games....

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A History of In-Game Advertising and Why They Just Work

Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with the article. But I also...

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Game Spotlight: Virtual Droid 2 from Castry Games

In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience monetizing with AdInMo’s SDK and their thoughts on in-game advertising.In-Game...

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Game Spotlight: Pixel Strike 3D from Vulcron

Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their experience integrating in-game advertising into the fast-paced shooter. A Brief History of Pixel Strike...

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Clickbait is not a game

When was the last time you did any of the following? Ordered a high-value product like a car via a click-through Purchased a consumable product such as a candy bar or a soft drink from a click-through ad Were happy when you accidentally clicked on an ad that took you out of your app For the vast...

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