Create InGamePlay Brand experiences in mobile games.

Engage mobile audiences at their happiest

InGamePlay brand ads connect advertisers with consumers via the mobile games they love. Reach and target diverse player personas of all demographics. Our global inventory is cross-genre from Hyper-Casual to Action and from Fashion to Sports titles; whatever your campaign, there is a player for your brand.

Our click-free ad placements do not interrupt the game like other mobile ad formats. Your campaign is part of the game delivering an authentic brand experience that engages players at their happiest.

InGamePlay Case Study: Breast Cancer Charity

Howdy! Gamesforum London 2022

Gamesforum never feels like an event but a community meet-up…. And Team AdInMo was definitely in a ‘howdy, partner’ mood! Here’s our round-up from London. The London edition of Gamesforum earlier this month was as fantastic as ever. With the Unity / Ironsource / App...

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Who is Team AdInMo? Part 3: Technical Support

Supporting our global developer community is always top of the agenda for Team AdInMo. In the latest installment of the team interviews, we chat with Kiril Rusanov, Technical Support Engineer about helping AdInMo's developer and publisher community monetize with...

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Our 3 Hot Trends from Gamescom 2022

Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not the usual refrigerated halls. The...

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Access the world’s biggest entertainment audience: Mobile Gamers

Global Inventory

Run geo-targeted campaigns using IAB standard ad creatives. Direct or programmatic through your preferred DSP. Support for Deal ID and OpenRTB.

Diverse Audiences

Millions of brand exposure minutes per day. Reach and target different player persons all mobile game genres and territories.

Campaign Measurement

Viewability and brand effectiveness metrics. 100% focused eyeballs on the screen. 3x better recall than interruptive reward video and interstitials.

Brand Safety

Full campaign control by game genre and demographics. Trusted data. GDPR and COPPA compliant. All campaigns are verified.

Case Studies

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