Case Study: Breast Cancer Charity

InGamePlay Campaign with Walk the Walk

UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too. 

The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds. 

AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.

And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here! 

 

Get our latest InGamePlay Case Study sent directly to your inbox

 

More…

August & September Events

Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August...

read more

Who is Team AdInMo? Part I: Ad Ops

We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team...

read more

AdInMo SDK: Placement Settings

Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between...

read more