The Multi-Faceted Matter of Mobile Monetisation

Aug 10, 2021 | Events, Insights

Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This subject was ripe for interesting discussion and debate, and offered viewers a panoramic look at the current state of monetisation in mobile games.

The panel consisted of the following industry professionals:

  • Dean Day: Founder and CEO of Greenlight Games – “If you have a good game that retains well, keep the ads, don’t sell them off cheap.”

  • Dan Anahory: Head of Business Development and Co-Founder at Real Media Now, a company that develops in-game help videos for mobile games that feature advertising – “Integrated ads seem to be the way things are going. Because they don’t interrupt the gameplay, there’s a clear value exchange there.”

  • Elad Levy: Founder and CEO of Dive, a consultancy that helps game studios with Live Ops – “When you build a game, first of all it should be fun… monetisation will follow.”

  • Philipp J. Karstaedt: CEO and Co-Founder of Meta Games, a Game Development Studio focussed on Esports – “Making games is an art, but if you want to make money off of them, you need to apply a business mindset.”

  • Chris Wright: CTO at AdInMo – “Monetisation and Game Design are not separate things; they need to be considered together.”

You can view the full panel video below, and follow it through to the PocketGamerbiz Youtube channel to watch other panels and talks from Pocket Gamer Connects Digital #7.

More…

Why it’s all about the player

In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing the game”. One of the key...

read more

Meet us at Gamesforum Berlin

The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers will be joining fellow monetization experts Kalok Chan of Verve,...

read more
Share This