Download the results of the Developer Trends Survey

Oct 5, 2021 | Insights

The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.

We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.

Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.

 

It is not a surprise to us that the number one consideration when implementing a new monetization platform is whether the model and integration will interrupt gameplay. This enforces the importance and desire for the in-game ad format.

The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.

You will discover:

  • Are grassroots developers feeling positive or negative about 2022?
  • What are the biggest threats to the games business?
  • Are technologies like blockchain and AR more popular than last year?
  • And loads more…

Get the survey results by clicking here.

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