Player Insights 2021

May 28, 2021 | Developer, Insights

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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August & September Events

Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August...

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Who is Team AdInMo? Part I: Ad Ops

We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team...

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AdInMo SDK: Placement Settings

Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between...

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