Off The Rails… and In The Game

Nov 19, 2020 | News

Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails

 

More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer (26.7%)

Ahead of the curve is UK-based developer and publisher of hyper-casual games Kwalee, which has grown significantly in recent months and now has more than 100 employees around the world. The industry-leading firm has selected AdInMo, the InGame Mobile AdTech platform to integrate immersive brand ads into its latest Android & iOS release of train game Off The Rails 3D.

AdInMo’s in-game ad units blend seamlessly with the game experience, enabling developers and publishers to serve click-free ads which do not interrupt gameplay. AdInMo ads typically achieve 4X higher brand recall rates for brand advertisers and new monetization for mobile game developers.

Kristan Rivers, CEO and Founder of AdInMo, commented: “We’re really excited to be working with the team at Kwalee. InGame Mobile Advertising is very much a multi-genre channel for advertisers. Hyper-casual games are particularly appealing to brands due to the reach and breadth of the player audience.

AdInMo works alongside existing monetization channels in free-to-play games generating a new revenue stream which crucially does not impact gameplay or player retention. Players are happy, advertisers get authentic brand engagement and developers make more money.”

Ryan Davies, Head of Digital Marketing at Kwalee, added: “Off The Rails 3D is a key game for us, with more than 12 million downloads worldwide. It’s the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints.”

 

About Kwalee

Kwalee is a leading publisher and developer of hyper-casual mobile games, thanks to hit titles that include Let’s Be Cops 3D, Draw it, Bake it, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal.

More…

Connecting DOOH advertisers with mobile gaming audiences

Connecting DOOH advertisers with mobile gaming audiences

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market  AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma, the largest programmatic Digital Out of...

read more
“Gamers are not who brands think they are”

“Gamers are not who brands think they are”

On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision...

read more
IAB UK Guide to Gaming

IAB UK Guide to Gaming

An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from...

read more
Share This