PocketGamer Roundtable

Sep 27, 2021 | Events, Insights

What will be the winning monetization mix in 2022?

According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.

The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.

Check out our list of speakers below!

Tianyi Gu

Market Lead Telecom & Mobile Services, Newzoo

Kristan Rivers

CEO & Founder at AdInMo

Alex Oltoff

Head of MAS Customer Product at Yodo1

Michal Hablovic

Ad Monetisation Lead at Pixel Federation

Brian Baglow (Panel Moderator)

Managing Editor at PG

Anton Volnykh

Head of Developer Partnerships at SayGames

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